Government
Ban is a response to persistent unprofessional and unethical conduct
Apia, Samoa – 23 November 2025: The ban on the Samoa Observer newspaper, is not a ban on media freedom – it is a response to persistent unprofessional and unethical conduct.
This is the latest response from the Prime Ministers’ office to concerns raised by the Pacific Islands News Association – PINA and the Pacific Freedom Forum – PFF regarding the ban on the newspaper.
“These concerns are respected and understood. Samoa remains firmly committed to upholding media freedom, transparency, and open engagement with the media,” said the statement.
“However, it is equally important to clarify the context and the basis of the Government’s decision.”
The statement is published below in full:
- This is not a ban on media freedom – it is a response to persistent unprofessional and unethical conduct
The action taken relates solely to the Samoa Observer, following sustained unprofessional behaviour, breaches of industry ethics, and continuous inaccurate and misleading reporting over an extended period.
Despite multiple opportunities for correction, dialogue, and improvement, the pattern of misrepresentation persisted, culminating in actions that undermined the integrity of public information and the trust required between Government and media outlets.
No other media organisation in Samoa is affected. Engagement with all other local and regional media continues uninterrupted.
- Government remains committed to due process and fairness
The Prime Minister has already indicated that a formal review will be undertaken in due course, once all matters surrounding the Observer’s conduct are addressed and resolved and the facts are fully documented.
This review will follow established procedures and will include an opportunity for the media organisation concerned to respond to the issues raised.
- Samoa values a strong, free, and responsible media
The Government reiterates that it welcomes robust scrutiny, responsible journalism, and constructive criticism. These are essential pillars of democracy.
At the same time, media freedom carries the corresponding responsibility of accuracy, professionalism, and respect for the truth. Freedom of the press does not extend to repeated misinformation or unethical reporting that misleads the public.
- Regional bodies are encouraged to seek full information before forming conclusions
The Government invites PINA and PFF to engage constructively and to review the documented evidence of unprofessional reporting and breach of media ethical standards that led to this action.
Samoa remains available to provide clarification and to work collaboratively to strengthen media standards across the region. Samoa remains committed to democracy, accountability, and a free press.
The decision relating to the Samoa Observer is specific, justified, and based on conduct, not on an attempt or attack to suppress the free flow of information or journalism.
The Government of Samoa remains open to fair, balanced, and ethical engagement with all media organisations, both local and overseas.
Press Secretariat
Office of the Prime Minister