MOU reached so Vailima production remain in Samoa

Source: Press Release, SBL.

APIA, SAMOA – 23 AUGUST 2022: The internationally known Vailima beer and other Vailima products may after all continue to be produced in Samoa.

Samoa Breweries Ltd (SBL) today announced that a Memorandum of Understanding (MOU) has been reached with Charlie Va’ai and Beatrice Ott to produce Vailima in Samoa.

“It’s always been our strong preference to keep the production of Vailima in Samoa,” says Paradise Beverages Limited (the majority owner of SBL) General Manager Mike Spencer.

“We are thrilled to be working on a solution where the brewing of the iconic Vailima brand would remain in Samoa and be looked after by people who are incredibly passionate about the brand.”

SBL says until Mr Va’ai and Ms Ott are ready to produce locally on island, the product will be produced offshore using the same methods and ingredients to ensure consumers can in the meantime continue to enjoy their much-loved Vailima.

The MOU foresees that SBL will grant Mr Va’ai, Ms Ott and family an exclusive license to produce the Vailima brand in Samoa for the local Samoan market.

Samoa Breweries Limited will continue to sell and distribute Vailima alongside Samoa’s favourite non-alcoholic beverages while the brewing of Vailima will be done locally by Mr Va’ai and Ms Ott.

Moira Simi, Country Manager of Samoa Breweries Limited said, “It’s fantastic we have found a passionate local to produce our much-loved Vailima. We look forward to working closely with Mr Va’ai and Ms Ott to continue the great legacy of Vailima in Samoa.”

The Government has also been informed on the latest developments through the Ministry of Commerce, Industry and Labour.

“We had a successful meeting with the Ministry of Commerce Industry and Labour, as well as the Prime Minister Fiame Naomi Mata’afa this week to provide an update on the MOU and plans to produce Vailima in Samoa,” said Simi.

More information will be shared once the details of the collaboration are finalised.