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Poultry Farmers look at the marketability of local chicken

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Sunshine Poultry Farm
Inside the Sunshine Poultry Farm at Tanumalala

APIA, SAMOA – 31 MAY 2023: In a first of its kind, the Ministry of Agriculture brought together the chicken farmers in the country to help realize the potential marketability of the local chicken either for breeding or for consumption.

The Poultry Market Day was launched by the Minister of Agriculture and Fisheries, Laaulialemalietoa Leuatea Polataivao Schmidt at the Malaefatu Reserve Park, Sogi yesterday.

He applauded the hard work by the poultry producers and encouraged them to develop and produce more for food and nutrition security.

The Market Day gave the poultry farmers the opportunity to exchange views, test the agreed selling price for their products, meet and greet clients and share knowledge and experience with interested members of the public.

The market day is seen as a platform for poultry farmers to enhance visibility of poultry products and to deliver on consumer expectations.

This activity was made possible through the FAO Technical Cooperation Project titled: “Support to address vulnerabilities to agriculture, nutrition and food security due to COVID-19”. Mr. Joseph Nyemah spoke on behalf of the FAO.

The Minister of Agriculture and Fisheries acknowledged with appreciation the continued support rendered by the FAO for the development of agriculture and fisheries in Samoa.

For more information on poultry production and development, contact the Animal Production and Health Division of the Ministry of Agriculture and Fisheries.